“Be Unique” is the message, Fashion Photographer Joseph Cardo wants the next generation of photographers to remember. Joseph was born in the quaint town of Puglia in the South of Italy. As a child he was influenced by his culture and family that has led him to this phenomenal career as one of today’s most talented photographers.
He moved to Milan to pursue his passion, where he worked on many campaigns worldwide and the most important ones are Emporio Armani, Blumarine and recently with Paul Marciano for Guess. He is one of the italian photographers most requested by celebrities and his portraits are constantly covers for endless magazines.
Icons and legends like Cecil Beaton, Helmut Newton, Richard Avedon, Peter Lindbergh and Mario Testino to name a few have paved the way for many of today's successful and future fashion photographers. Who has inspired you?
What was your first photo shoot like? Describe seeing your first cover on a magazine.
Your photography style has been described as “predominated by a tonality halfway between white and black and color, i.e., by an attenuation of the color and all his shots have a very particular style, full of feelings and expressiveness." How would you describe your style? Are there any techniques you use while editing your images?